Most companies don’t have a growth problem. They have a clarity problem.
As businesses scale, complexity builds. Messaging fragments. Positioning drifts. The brand that got you here stops communicating where you’re going. And the gap between what a company actually does and what the market understands about it quietly costs them – in deals lost, capital harder to raise, and talent harder to attract. KISSLabs exists to close that gap.
What we do
We are a brand and digital studio for scaling companies
We think commercially, not just creatively – which means every brief starts with a business problem, not a design brief. The work we produce is built to do something, not just look like something.
How we do it
We work alongside leadership teams to understand the growth stage, strip complexity from positioning and messaging, and build brand and digital infrastructure that matches where the business is actually headed. Then we stay engaged – as a strategic partner, not a project vendor.
Caspian Ievers
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Creative Director
Caspian combines a background in psychology and design to bring clarity to complex problems. He leads the studio's creative direction, ensuring every project is grounded in strategic thinking and built to move businesses forward – not just look the part.
Fiona Gore
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Studio Director
Fi brings structure and confidence to everything we do. She has led projects across industries at leading New Zealand agencies, and at KISSLabs she ensures every engagement runs cleanly – deadlines met, clients supported, and nothing falling through the cracks.
Sam Nathan
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Business Development
With 20 years in sales and a talent for building genuine connections, Sam leads business development with a people-first mindset. He's passionate about helping companies grow through trust and clarity – and knows how to have the kind of commercial conversations that move things forward.
Laura Garcia
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Creative Developer
Laura is a designer, illustrator, and Webflow developer with a passion for building digital experiences that perform as well as they look. She blends creative and technical expertise to deliver websites and digital systems that are both elegant and commercially effective.
Qiulan Lao
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Designer
Qiulan is a versatile designer who brings ideas to life through branding, digital design, and print. With a talent for illustration and a focus on clear communication, she creates visual stories that engage audiences and connect deeply with clients’ needs. Her strength lies in turning concepts into polished solutions that are both creative and effective.
Ben Clayton
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Partner
Jiten Melwani
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Partner
How we operate
Simplicity over complexity
We distil problems to their clearest form before we build anything.
Clarity over cleverness
The work serves the brief, not the portfolio.
Follow-through over delivery
We close the loop. Every time.
Transparency over assumption
We say what we're doing and we do what we say.
