ImpactLab
Project Management
Copywriting
Videography
Web Design
Web Development
Report Design
Photography
Measuring what matters.
ImpactLab partnered with us to refresh their brand and digital presence, bringing clarity, warmth, and renewed purpose to their mission. As leaders in social impact measurement, they help organisations turn data into compelling stories for funders, iwi, governments, and investors. We evolved their design system to balance professionalism with approachability, using vibrant colours, flexible shapes, and infographics. The result is a mobile-first website that’s easy to manage and engaging to use. High-impact videos highlight the real-world stories behind the data, positioning ImpactLab as both credible and deeply human.
Videography
High-impact video content was created to spotlight the real stories behind the numbers – bringing to life the voices of customers, partners and the communities they serve. These assets establish ImpactLab not just as a leader in social impact measurement, but as a deeply human brand helping people see how better data leads to better lives.
From refined visuals to compelling video, every element was built to elevate ImpactLab’s mission and connect with audiences on a deeper level.
We blended strategy, storytelling, and design to show how measurable outcomes can drive meaningful change.
Report
As part of the project, we also designed a custom impact report template that enables ImpactLab to clearly communicate results to their clients. Built in Canva to ensure accessibility and ease of use, the report strikes a balance between visual appeal and clarity, making complex data simple to digest. One of the key challenges was designing within the constraints of Canva while maintaining a high standard of design – ensuring the layout was not only on-brand and engaging, but also flexible enough for the ImpactLab team to update regularly as new data comes in.
