Maycroft
Brand Extension
Copywriting
Project Management
UX & UI
Together. Forward
Most construction websites are portfolios: here’s what we built, here’s a gallery, call us. Maycroft wanted to show it does things differently, and its new brand said so in two words: Together, Forward. Our job was to turn that idea into the structure of the site, not just a slogan on the homepage. The experience of working with Maycroft comes first, the projects come second, as proof. We extended the brand into digital, drafted the copy, and built the search and answer-engine foundations so Maycroft is described accurately wherever it gets looked up.
Most construction websites are portfolios, and end up looking similar. They show what was built but hide how it happens: the early planning, the open communication, the care on sites where people are still working. That’s what Maycroft’s clients come back for, so we flipped the order.
The site opens on how Maycroft works, then uses the projects as evidence, each one leading with how it was delivered rather than what was built.
