Ray of Hours
Brand Positioning
Creative Direction
Project Management
Web Design and Development
Photography
3D Illustration
Videography
Luxury fashion brand defined by time.
Ray of Hours is a slow fashion label with a philosophy rooted in simplicity, clarity, presence, and purpose. Their audience isn’t chasing trends, they’re choosing fewer items, mindful of quality and conscious of time. The challenge was to translate this ethos into a memorable brand in a market full of look-alike fashion brands.
At the centre of the project was a time-focussed narrative. The launch videos manipulated the passage of time with multiple timelines and cloth simulations to express their unique brand position.
Their website avoids the sameness of template-driven fashion sites, instead offering a calm, simple, distinctive experience that mirrors Ray of Hours’ philosophy of slowing down and valuing what matters.
