SubBase
Brand Development
Project Management
Copywriting
Motion Design
Illustration
Interface Design
Web Design
Web Development
Social Media Design
A SaaS product that had outgrown its website and needed clarity to match its growth
SubBase came to KISSLabs by word of mouth. Their construction procurement platform had grown significantly in capability but the website was still early-stage, basic, and no longer able to communicate what the product actually did or why it mattered to their audience. The complexity of the product had outpaced the clarity of the communication.
We built on their existing brand, developing audience-specific messaging, feature illustrations, custom interfaces, motion graphics, and a new website designed to make a sophisticated product immediately understandable to the people who needed to buy it.
We built on their existing brand, developing audience-specific messaging, feature illustrations, custom interfaces, motion graphics, and a new website designed to make a sophisticated product immediately understandable to the people who needed to buy it.
An ongoing partnership built around where SubBase is headed next.
One of the standout outputs was the creation of Subbie: a brand ambassador that gave SubBase a distinctive, approachable personality in a category that typically defaults to cold utility. KISSLabs continues to work closely with SubBase as the product and business evolve.
