Sustainabl
Brand Positioning
Creative Direction
Project Management
Copywriting
Product Naming
Marketing Design
Web Design and Development
Pitch Decks
3D Illustration
Icon Design
Standing out in a market full of greenwashing
In a market increasingly crowded with greenwashing claims, Sustainabl needed a brand that made their genuine commitment to low-carbon, zero waste, circular economy packaging immediately legible and memorable. Operating in Hong Kong with a 100% plant-based single-use product range, the challenge was standing apart in a category where everything looks the same.
The solution was to flip the product entirely — building a brand around surprise, personality, and delight. The result is a packaging range that customers actually notice, remember, and talk about.
The solution was to flip the product entirely — building a brand around surprise, personality, and delight. The result is a packaging range that customers actually notice, remember, and talk about.
A 3D product system built for flexibility — marketing, specs, and custom orders from a single asset library
