Toast Electric
Brand Development
Project Management
Copywriting
Motion Design
Illustration
Web Design
Web Development
API Integrations
Marketing Materials
Launching a new energy retailer into a crowded market with a brand built to be remembered
Entering the retail energy market as a new player means competing against established brands with significant marketing budgets. Toast Electric needed a brand that could cut through from day one, distinctive enough to be noticed, warm enough to be trusted, and clear enough to communicate a genuine point of difference.
KISSLabs won a competitive pitch to build the Toast brand from scratch. The decision to lead with a logotype rather than an icon was deliberate. The name alone, set in a typeface full of warmth and personality, became the brand. Hand-drawn details added the human touch that separated Toast from the corporate feel of the category.
KISSLabs won a competitive pitch to build the Toast brand from scratch. The decision to lead with a logotype rather than an icon was deliberate. The name alone, set in a typeface full of warmth and personality, became the brand. Hand-drawn details added the human touch that separated Toast from the corporate feel of the category.
Toast’s point of difference wasn’t price. It was care.Care for customers, community, and resources. That commitment shaped every creative decision, from the warmth of the visual system to the tone of every customer touchpoint. The result is a brand that still stands out in a market that defaults to sameness.
