Todd Energy 2.0
Brand Development
Project Management
Copywriting
Marketing Design
Helping bring and organisation on a journey of change
As part of our long-term relationship with Todd Energy, we were brought in to help launch Todd 2.0, an internal transformation programme designed to streamline processes, reduce costs, and drive continuous improvement across the organisation. The challenge wasn’t just design. It was positioning a significant change initiative in a way that felt motivating rather than threatening, honouring what the company had already built while directing everyone's energy toward what came next.
KISSLabs led the positioning, messaging, and design of the programme creating a campaign framework, identity, and physical touchpoints that gave staff a genuine sense of ownership and participation.
KISSLabs led the positioning, messaging, and design of the programme creating a campaign framework, identity, and physical touchpoints that gave staff a genuine sense of ownership and participation.
The measure of success: staff who felt part of the change, not subject to it
