They are very involved in the products they support and have a team of experts with a wide range of skills across a wide range of business, marketing and community growth. This concept of a collective where one can build off the expertise of others sparked the creative idea. Block Pioneer’s logo focusing on distilling the ideas of exploration and aspiration. The logo represents the market, the opportunities available and how, with their support, no challenge is insurmountable. The rich purple colour palette as a signifier of wealth and success.

We developed the concept of the building blocks in a set of low poly hero illustrations and product icons for a simple one-page website and developed a simple set of guidelines so they could hit the ground running.