Serving up the inside scoop on sports

Brand Identity, Website & App

The AllStar provides sports fans with expert commentary from the most authoritative and respected individuals in the sports world.

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These days, there are more previews, recaps, analysis, podcasts and betting predictions than you can shake a stick at. It’s too much. Who should you listen to? We were asked to name, brand and design a sports news application and website. Complex sports UI is a passion of ours so working with The AllStar is a dream come true.

When The AllStar launched it was focused on purely the MMA. They created highly sharable content that no others were producing. They then hired journalists with large followings to build their audience. They are now getting exclusive interviews with fighters, have sports books providing odds and developing tools to better inform the readers. The AllStar now offers news, live games, stats, reviews, insights in all sports, leagues and tournaments. It is quickly gaining traction and is on course to be a leading provider of sports news and stats.

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